If you're selling millions of copies of games and can get millions of downloads for your app, having a mobile cover athlete could end up being another coveted honor for pro athletes. With so much of the internet traffic and usage coming on mobile phones, having a companion app to keep the gaming experience going is starting to become necessary. But now this honor is being moved to mobile apps as well.
The cover athlete of the latest Madden, MLB: The Show, and NBA 2K installments end up generating quite a bit of discussion, and a big part of following this stuff on the internet is people making their own versions of who the cover athletes should be. It's always a bit of news each season when the biggest sports video games unveil which athlete(s) will be the cover stars for their video game packaging.
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